|
Leal's example is a perfect illustration of how newer technology is making ministry more effective. A few years ago, duplication meant many hours of work with a one-to-one cassette deck simply to create audio recordings. Now audio and visual can be combined on CDs and DVDs, and unattended duplication is becoming the standard.
Most churches use duplicators to provide a recording of sermons, musical specials, and guest speakers. The majority of discs are intended as a refresher for congregants and as a way for shut-ins to stay connected to the church. But duplicated discs are also excellent media for other applications, such as training manuals and evangelistic tools.
It's important to match the equipment to the quantity and quality of the end product. For example, Leal's five-bay duplicator is matched to his monthly volume of one hundred discs. Since the end product is not for public consumption, he doesn't need full-color artwork printed on each disc. The pastors in Mexico are more interested in the content of the disc than its appearance.
However, discs meant as outreach mechanisms should represent the sending church in the highest manner. For this use, design and print quality on each disc says a lot about the entire church. If the disc arrives in a blank sleeve with a handwritten or pasted label, the recipient is likely to pre-judge the contents accordingly and not play the disc. But a disc housed in a custom-designed jacket with four-color, direct printing on its surface sports a better chance of being placed into the DVD player and watched.
|
